Website Statistics - Report Descriptions

Below are descriptions of various reports we send our clients on a periodic basis. We primarily use Google Analytics to collect and monitor the visitor stats of their website.

• Summary - a brief overview of visitors, traffic sources, content and general site usage.
• Top Pages - lists the top 25 pages on your website that have the highest view count.
• Entry Pages - lists the addresses of your website where people arrive first when visiting, organized per page by number of entries, bounces and bounce rate.
• Referring Sites - websites that contain a link to your website, sending visitors to your website when people click that link.
• Keywords - lists the top 25 search terms people used to find your website.
• Traffic Sources Overview - summarizes 3 types of traffic to your website: direct (bookmarks or typing in the address), referrals from other sites (links), and search engines.
• Countries - lists the top 25 locations globally and provides a visual display of the results on a map of the world.
• Canada - lists the top 25 locations in Canada where people are reading your website, organized by frequency of visits, number of pages per visit, average time spent on your website and bounce rate (how many people came to your website and left without going to other pages) and provides a visual display of the results on a map of Canada.