Three new "Get a Mac" Ads - All Brilliant!
Written by on May 13, 2009
Apple has released 3 new Get a Mac television ads that all take a direct swipe back at Microsoft's current "I'm a PC" campaign. Each of the ads retains the same simple, clean, entertaining message without glossing over the real facts when it comes to user friendliness and user experience. Purchasing a computer is one thing. Using it effectively over its lifetime is something entirely different, and that comes with its own built-in cost. The "Elimination" ad is brilliant because it ends with the "customer" character saying "I'm a Megan". That perfectly illustrates the difference between the message that Apple's ads are expressing, where John and Justin are the computers, and Microsoft's campaign that is confusing the user with the computer.
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